A win against scalping and fraud coupled with record timing for scanning fans into the stadium
Sky Stadium, Wellington’s multi-purpose sport and entertainment venue, is this week celebrating the success of hosting its biggest ever crowd for a live performance as well as the first stadium event in the country to be ticketed all in-app.
In-app ticketing refers to a fully digital, app-based ticketing solution, removing the need for paper or emailed PDF tickets. The Ticketek solution introduced new platform capability that restricted the delivery of tickets to app-only, enhancing the control and integrity of the ticket whilst also restricting the resale by unauthorised resellers.
Shane Harmon, Chief Executive of Sky Stadium is proud of what the team and partnership with Ticketek were able to deliver.
“We couldn’t be happier with the roll-out for the Ed Sheeran concert,” said Shane.
“Hosting 48,000 concert goers and doing so using only in-app ticketing for the first time was a milestone on both fronts,” he said.
“We also recorded the fastest ever time for scanning fans into the stadium with 5,000 patrons entering every 15 minutes at peak times,” he added.
Sky Stadium, the customer, promoter and artist all experienced benefits from moving to all in-app ticketing on the Ticketek platform. Security features such as encrypted barcodes resulted in a significant reduction in scalping, reduced fraud and ensuring genuine fans had access to tickets.
“In-app ticketing makes it significantly harder for scalpers and fraudsters and so we experienced a significant and welcome reduction in disappointed fans showing up with fraudulent tickets,” said Shane.
Ticketek have heralded the approach as a major success in the war against ticketing fraud.
“When it’s done right, in-app ticketing makes it incredibly difficult to produce and sell a fake ticket,” said Cameron Hoy, Managing Director, Ticketek.
“Ticketek has delivered improved ticket security and protections for genuine fans through the in-app approach.
“We’re definitely making inroads against scalpers who can have such an impact on genuine fan access to events.”
He added, “In-app ticketing also delivered fantastic improvements in getting fans into the venue with speed.
“Over 90% of fans were seated 10 minutes before Ed Sheeran took to the stage - a great result for all parties.”
In-app ticketing is a change in the customer experience, as a physical ticket becomes a thing of the past. Ticketek and Sky Stadium committed to work together to educate customers on the benefits, how to use in-app tickets and address any challenges as they arose.
“The team at Sky Stadium looks forward to continuing to partner with Ticketek to achieve such great results for fans for future events,” said Shane.
About TEG
TEG is a leading global live entertainment, ticketing, digital and data company which sits at the heart of the live event experience for millions of fans. TEG operates worldwide out of seven country offices and includes TEG Live, TEG Sport, TEG Experiences, TEG Dainty, TEG Europe, SXSW Sydney, TEG Van Egmond, Laneway Festival, TEG Rockefeller, Handsome Tours, Qudos Bank Arena, Ticketek and Ovation.
Ticketek is a global leader in ticketing offering a full end-to-end service to some of the world's largest stadiums, arenas, theatres and festivals.
TEG website: www.teg.com.au